While I write this from the perspective of a database administrator, this could apply to any communications role.
I walk into our Lead Pastor’s office.
“Question. In CCB…”
Before I can finish, his facial expression is changing…
He doesn’t care.
He understands the need for the database.
He may even want to understand the database.
But, he doesn’t love the database.
In fact, he understands enough, just enough, to know he doesn’t have time to learn more.
But me? I love the database. Maybe a little too much.
Not only do I understand it, I understand it’s inner workings. I joke in the office, “if this gig doesn’t work out, I’ll go into Church Management Software Forensics.”
“Is that a thing?” my co-worker asks.
“I could make it a thing.”
CCB has an online platform for other software administrators. They call it The Village.
My co-worker calls me The Mayor.
Back to our Lead Pastor.
He listens to my rambling question, and my proposed solution. I’m pretty sure he only pretended to listen.
Then he says, “yeah, that’s fine. Go ahead. I trust you.”
Every. Single. Time.
I’m pretty sure I could start any conversation with “Hey in CCB…” and it would end with “yeah, that’s fine. Go ahead. I trust you.”
“Hey in CCB, I want to buy a new car and book a vacation to a tropical island.”
“Yeah, that’s fine. Go ahead. I trust you.”
He doesn’t care. He doesn’t have time.
But I don’t want him to care, nor do I want him to have time. I don’t.
Because, in reality, he does care.
And that’s why he hired me.
He knows I understand the structure of the church. He knows our family fully supports the vision and mission of the church. And most of all, he knows that on a scale of 1-10, my knowledge of CCB is a 12.
He also knows, a Pastor’s primary role is to equip the saints for the work of the ministry.
I want him to make time for that. I want him to care about that.
I also want him to care about his wife, his children, his neighbors.
There are church members with real hurts and real needs. I want him to care about those. But I don’t want him to care about a database.
I often tell our Pastor, “go preach, pray, and write a book.”
He’s the leader.
And, every single Sunday he’s got to bring a message to a wide audience. Young, old, non-believers, new-believers, and strong-believers. Any given Sunday.
Why would I ever – ever – expect or even want him to be thinking about the database?
I was faced with a problem recently and I knew the answer. In my gut, I knew what to do. Yet, I sent a support ticket into the software company. Their solution was my solution. I’d been right.
Our Pastor has given me (his words), “a pretty big sandbox to play in” when it comes to the software. That just means he’s given me some authority and has promised to back up any decisions I make.
God has gifted each of us differently. For me, that means discernment, leadership and administration. Our Pastor is a Pastor. I am not.
But I hesitate before making the final decision…
And each time I walk into his office with a database question, the facial expression changes.
It’s fine. I trust you.
Today, church communicators – whether your primary role is with the database, social media, the web site, first impressions, or any other communication role – lead with the authority you’ve been given and support others as they do the same.