I shared something with our own church’s communications team a few weeks ago and I hope this helps one of you as we finish out the year.
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Church communications is about more than a public platform to reach the unchurched or random strangers. It’s also about keeping your congregation informed and connected. It’s about supporting your staff as they lead the church. [I am a volunteer, and I was addressing other volunteers.]
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May we not just see these apps and programs we use — Subsplash, Planning Center, Facebook, Instagram, and MailChimp — as tools to use and something to do, but as gifts and platforms to share the Gospel.
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Because it’s about more than likes and clicks and shares. It’s about people and souls.
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