It only takes a spark to start a whole blaze.
That’s not an original thought. I stole that line from song lyrics in this song.
This blog post is going to stray a little bit from just talking about church management software to talking about the overall theme of the blog: the process of progress.
A few years ago, a leader at the church our family was attending told me about a Facebook group: Church Communications.
At the time, I was just beginning to see how the database could be used as a tool in our overall communications and connections strategies.
To remind you, I began this journey with a focus on connections. It also began with a lot of spreadsheets, documents, and emails, before I realized that a database could do a lot of the work for me as the church grew.
As I got more involved in our overall communications and connections strategies, my responsibilities grew to include some graphics, web site design and content, and social media.
One morning this week, I purposely took my time getting to the office. I’d been serving a lot of volunteer (ie, unpaid) hours at the church and my kids needed some attention. We had the morning news on t.v. and the reporters were talking about IHOP (The International House of Pancakes), temporarily changing it’s name to IHOB to promote the fact that they also serve burgers.
That’s a lot of talk over one letter. It was trending on all of the morning news shows and all over social media.
Our church is fun. Really fun. Our Lead Pastor often interjects humor into his Sunday morning messages and we try to convey that in our communications. We also try to keep up with what’s happening in the world around us.
Remember Yanny vs. Laurel? I created a social media post that referenced that subject and our social media audience liked it.
What could I do with IHOB?
I created a social media post using a stock photo image and a free on-line program. I didn’t overthink it. My daughter was with me at the kitchen table. She shook her head and chuckled.
Should I do it?
Yeah, mom, go ahead.
I shared it on our church’s Facebook page and Instagram account. I didn’t think it would go too far.
As I was waiting at the bus stop with my youngest son, I shared the same graphic with the Church Communications group on Facebook.
I got to work and showed our Executive Pastor. He liked it and even made a comment on the post.
I joked: the good news is that our Lead Pastor can’t fire me because he’s on a plane right now. I have my job for at least another two hours.
But something happened.
Not only did our social media audience respond positively to it, by the end of the day it had roughly 800 likes in the Church Communications group.
We even got a shout out from Fishhook. (Check out Fishhook’s Instagram.)
The whole blaze.
I never imagined that outcome.
But I am grateful. I’m grateful for our Lead Pastor who has set a tone – not just in the office, but also church-wide – that’s easy to follow and helps us relate to the community around us. I’m grateful for the gifts and talents God has given me and I’m grateful for the place where I get to use them. And I’m grateful for the friends I’ve made through the Church Communications network.
I think sometimes, as we’re looking at our communications, and helping people connect with our churches, it’s easy to establish systems, processes, marketing calendars, and social media post schedules. Routine is comfortable. Boundaries and schedules are safe.
But, be open to the times that you feel a prompting – a spark – to break the routine and step outside the boundary. The spark can lead to a whole blaze.