Who Communications

Looks like God has given me a theme: who, what, where, why, and how. Maybe not necessarily in that order.

“Who” could really cover a wide range. You’re building communications platforms for both the public and your private church family (your church members).

Let’s go back to my why (read my previous blog post)

It probably won’t shock you to know that my focus tends to be on outward facing communications. Website and social media platforms are geared specifically towards the public, usually those outside the church.

Admittedly, I’m less gifted when it comes to internal communications. This looks like helping your church members know what’s happening (when is summer camp and what’s the deadline to sign up?).

This also looks like helping people take next steps (which I do love), like finding a small group or a place to serve.

So our church started 21 Days of Prayer and Fasting. Many churches do this. I think it’s a good thing.

Then our Pastor wanted it everywhere — on all social platforms.

Nope. Our public isn’t gonna get it. They’ll think we’re crazy. I mean, we are a little bit, but we don’t promote that – ummm – publicly.

But as I’m just a volunteer, I usually just do whatever the staff tells me to do without giving too much pushback.

So I’m posting videos and prayers to all platforms and wouldn’t you know it — God is working in me.

Our reach (reaching people) is lower. But our engagement (mostly our church members) is increasing. Not every day but many.

This means we’re serving the body of Christ well. This means our church is growing spiritually.

And while the marketer in me is still a little cringing, the church member in me is learning more each day what it means to serve our church and watch our church family grow.

And I can’t think of a better way to serve our community.

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