I talked about using all of our digital assets to get people connected to, and assimilated into, the life of our church . But not just to church – we’re getting them connected to Jesus.
Here’s a recap:
Make sure your digital first impressions match what people will experience at church. If your church is fun and high energy, reflect that on your social media and your web site. If your church is a little more traditional, reflect that. Make sure you listen to each sermon and let your Lead Pastor set the tone for what you’re doing.
Use all of your digital assets available. We recently launched a texting service that allows us to connect with guests from the moment they walk in the door. We launched an online community group, and we have live chat available on our web site.
Make sure your internal communications (ie, workflows) are in order so that what you share externally is accurate. For example, if you share on social media that it’s time to sign up for an event and share a link, make sure that link is live and active.
Equip your volunteers. You’ve worked hard all week to make sure your web site and response/RSVP forms are live and active. You’ve created social media posts to promote events. Make sure you give all of your volunteers the information they need to answer guests questions on-site on Sunday. Avoid the “I Don’t Know” factor.
And finally – remember it’s about people. And getting them connected to Jesus. Stay on top of trends and listen to your guests’ stories. A few months ago, a printing error resulted in the ’email’ line being omitted from our response cards one week. No one caught it until after service on Sunday and I was moderately stressed. But just last week, a guest brought me a card with the email line blank. When I asked her for her email she said, “I don’t check my email, can you text me?”
In this fast-paced world, we have to be willing to adapt accordingly.
Our Pastor preached an amazing sermon this morning about what our church will do reach people. One of the things he said was, “we will leverage everything within our reach to help people find and follow Jesus.”
“we will leverage everything within our reach to help people find and follow Jesus.”
I’m grateful for a church that embraces technology, change, and people.