Most of the time, this blog is dedicated to how we use Church Management Software. I also know that the software is just a tool we use in the overall guest strategy process: getting our first time guests connected to our church and committed to our mission. So today we’ll look at the overall process of guest services.
I’ll admit it. I’m a big fan of some things people would call attractional. Have a hot cocoa bar or stock your coffee bar with some extra seasonal treats (peppermint mocha creamer).
Have a photo booth, have Santa (yes, in church!). You might want to stop short of a car give-away or hiring a helicopter to drop money from the sky. Unless, of course, you’ve earnestly prayed and God is calling you to do that. Then by all means, do it.
But for some churches, the budget for these things just isn’t there.
Here are 8 free things you can do to serve your guests this Christmas:
1. Check your web site and social media. This is the first step in your guest services process. People are checking you out online before they decide to visit your physical property. Is everything accurate? If a sign up or tickets are required for a special Christmas service, is there a way to respond online? Are your event images, event branding, and church branding visually consistent?
2. Have greeters stationed outside the door. Once I’m on the property, is it clear that I know where to go? I’m a big fan of parking teams, but if you don’t have a parking team, at minimum, have a door greeter or two stationed OUTSIDE the door. Yes, I know it’s cold. Gloves. Hat. Warm coat. A smiling face. Your first time guests are in their car and you may have multiple entrances. Make sure there is someone outside welcoming them.
3. Have your staff and volunteers park furthest away. I know of a church that meets in a shopping center/strip mall. They frequently ask their staff and volunteers to park in the back. Should your staff and volunteers park off-site and carpool or can you arrange a volunteer shuttle? Do whatever it takes to free up prime parking spaces for your guests this Christmas.
4. Declutter. We’re in a season of Nativity Sets and flowers. Great. How much of that is there because it’s necessary and how much is there because a prominent church member donated it and that’s where it’s always been? I have a friend who is a real estate agent and when someone is trying to sell their home, the first thing she tells them is to declutter. Get all of your stuff off your counter tops and shelves because people want a clean slate. They want to envision their stuff in your home. Do you have so much in your ‘home’ that people can’t imagine being a part of it? Give them open space to imagine themselves being there.
5. Clean. Unless you’re not in the habit of cleaning regularly, this will cost you. At minimum you need some cleaning cloths and a multi-purpose spray. I hope you already have this. Go in Saturday night and take out the trash, wipe down bathrooms, make sure there’s plenty of toilet paper and make sure it’s two-ply (yes, I went there). Are the soap dispensers full? Okay, so this may cost you a few dollars (be thankful for dollar stores). Run the vacuum, and check for stray pieces of trash in the worship center. You get the idea. Tidy up.
6. Communicate and explain. Your church may take communion differently than the one I normally attend. That’s okay, but do I know that? For example, I know one church that passes the communion plates and each family prays together as a family and takes communion in their own time as music is softly playing. Another church passes the plates, waits until everyone is served, and their Pastor leads them in taking communion together, and yet another church has communion stations. It is not served, you go take communion as you’re led. None of those are ‘bad’ ways to take communion. Each is very different. But would you know what to do if you weren’t told?
Explain what you’re doing every step of the way. Believer or non-believer, if I don’t go to your church, I don’t know your traditions. In addition to this, tell people a little bit about your church and how they can get involved going into 2018. Tell them about small groups, children’s ministry, your next big event, etc.
Don’t neglect internal communication.
If your children’s ministry is doing something different than normal, make sure you tell your greeter ministry so they can be prepared to answer questions as guests arrive.
7. Say goodbye. Have a greeter stationed at every outside exit. Tell your guests goodbye and thank them for coming. I don’t just mean from the worship center to the lobby. Say goodbye as they exit the building. “Bye. Thank you for coming. Have a Merry Christmas.”
8. Follow up right way. Yes, I get it. It’s Christmas Eve (Sunday) or Christmas Day (Monday), but I guarantee you there is someone willing to make the sacrifice. Get those guests entered into your database (Church Management Software was going to play a part in this post somewhere) and follow your normal follow up procedures. If your follow up procedures include a Monday phone call, that could wait until Tuesday. For 2017, I would get them entered Sunday night and send an email that night thanking them for coming, telling them what’s next and how to get connected. Whatever you do, don’t wait a week. It’s normal for churches to take a week off between Christmas and New Years. As a connections person, I had a tendency to work or serve when it was normal for others to be off. I want to get those guests connected and if coming to church more is part of their New Year’s Resolution, I want to help them with that.
All of these things are 100% free. What else can you think of to add to this list?