Congratulations! You may have just finished up your first Easter weekend experience – Good Friday. And chances are you’ve had guests. (I hope so!)
But you’re not sure you want to enter them into the Church Management Software with profiles. Those relatives who only visit once a year or the “chreasters” (people who only come on Christmas and Easter) could really skew your metrics if you don’t have a contingency for a membership type code.
There are two things that can save you.
- Membership type codes – if you’re so inclined, develop a membership type code for occasional regular visitors. This means managing and sorting based on membership type codes when sending system-wide emails and eliminating those codes from metrics reports. This is an option, but not necessarily the one I recommend.
- Forms. I love forms for this purpose. Create a form within your software for internal use. In our case, we are having an Easter Egg Hunt and I’ll name the form “Easter Egg Hunt 2017.” We’ll be having a door prize give-away with registration cards to capture information. My form fields will match what’s on those entry cards. I’ll input as much information as I’m given into the form for each card. I’ll make sure no form submission verification emails are sent to the person submitting the form (the software won’t recognize me as filling out the form, but instead will try to pick up the email field as I’m transcribing information from the written entry cards). For marketing purposes, we’ll always be able to track who came. Appropriate leaders will have access. And if that event guest ever becomes a first-time guest on a Sunday morning, a regular attender, or – even better – a member, I’ll be able to link that original form back to their new profile.
Another benefit to a form submission is that we’ll have information on our neighbors and visitors to invite them back for future events. For example, guests at our community Easter Egg Hunt might also be interested in our summer VBS.
How are ways your church follows up after a community event?