There are days when all I think about is strategy and people.

The database. How do we maximize it’s use? How do we use this tool we’ve got to help us do our jobs better and smarter? How do we teach? How do we train? How do we help others understand it’s value?

Social Media posts. The internet never sleeps. We are on 24 hours, 7 days a week. How are we responding to the world around us? How are we telling our stories to our community? Do they know us? Do they trust us?

Our web site. Does it reflect who we are? Is it clear? What are our exit rates off pages? Our Google rankings? How do we make it better? How do we make it the best?

I pray over the people I don’t even know who are searching for something. Do they trust that we are here to help them find the answer?

When they come, what do they see? What is their experience? How and where are we getting them connected? Do they understand each next step? Is it clear? Is it confusing?

How and what are we communicating?

Everything communicates.

Everything.

“Why are you the way you are?” A friend asked me that exact question this weekend.

This Explains Me.