Balancing Act

Balance girl bridge

In addition to the database, there are some other things I like: strategy, connections, social media, web content management, and graphics. I really focus a lot on visual consistency.

Someone recently asked me how I merged the visual side of my brain with the analytical side of my brain.

Here’s the answer:

I try to understand both sides of the table. I’ve worked with people who are 100% ‘analytical’ people. Some of our best friends serve in Executive Pastor roles. I get where they are coming from and don’t disagree with them.

I also understand that we live in a ‘visual’ oriented world and statistics show that people want their information in 140 characters or less.

The great thing about most of the current Church Management Software programs is that most of them offer integration with the public web site and other integration areas.

For example, CCB will give you the option of publishing an event to a public web site. When creating the event in CCB, you also have the option of an event-image. You can then share that event on social media. The CCB event image should be a 16:9 ratio so I usually create a second image square to share on other social media channels. In addition to your event image, you can have an image on the sign up form and sign up forms can be directly shared on social media. With small changes, you can have the same image for the event, and the sign up form, as well as other social media channels.

For your CCB forms page, you can further edit the image so that rather than a great wall of text, your sign up page displays a ‘clickable link.’ You can even create small buttons that will display on the confirmation page.  These buttons can direct people back to the forms page, back to your church web site, or back to your CCB log-in or home/welcome page. Using a graphics program, create the buttons in whatever size or color you need to meet your branding specifications. This makes it easier if you’re using ipad kiosks to sign up for events.

Not only do these create visual consistency for your end user, they can  help save you time. Once an event is entered in the software, it will automatically go to your web site, saving you valuable time and reducing the chance for errors that could come from either using ‘cut-and-paste’ or typing the same information twice.

What are some ways you’ve synced your ChMS with your web site and social media?

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